Monday, March 9, 2009

Using Social Media - Part Two: Facebook

Facebook is a social networking site that allows comedians to connect with fans on a more personal level than Youtube. Comedians have a few different options on Facebook to communicate with fans. They can create all of the following:

  • A personal page – This should not be limited to keeping in touch with close friends and family, although it’s great for that. It can also give fans the opportunity to communicate directly with you, and you back to them.

  • A fan page – This is for your audience to be updated about things that are happening in your career. You can create a calendar of upcoming events so that your fans know when you will be on tour. This is also a place to talk about upcoming projects, post videos and other media, and promote yourself to potential fans.

  • A group – here is where your fans come together to show their support for you. They can network and share information with each other. Also, it shows their friends that they enjoy your work, helping to further promote you.

  • An event – Send a personalized invitation to your fans reminding them of an upcoming show or a role in a movie. If there’s a date that you want your fans to be aware of, an event will notify them, via their inbox. Even if they don’t check your fan page frequently, this is a definite way to make sure you get their attention about important things they probably don’t wont to miss.

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